Start with how you want the room to feel
The right product is not only about output or brochure features. It is also about the mood of the room, the sort of focal point you want, and how much maintenance or routine feels realistic for you.
That usually narrows the options down faster than trying to compare every model on a technical list.
Then talk through the practical route
Once the broad direction feels clearer, the practical side starts to matter more. Flue route, fireplace opening, wall layout, and the property itself all shape what is realistic.
That is where the showroom conversation becomes more useful than more online browsing.